Elevate Customer Insights with Comprehensive MDM Solutions
Delivers a powerful solution for unifying and managing customer data across entire organization. Designed to consolidate customer information into a single, accurate record, it enhances data quality, streamlines operations, and supports personalized customer interactions. With features like data integration, quality management, and 360-degree customer insights, this MDM product ensures that every customer interaction is informed and effective, helping to improve customer relationships and drive business growth. Integrated compliance tools also ensure data is managed securely and in accordance with regulatory standards, making it an essential tool for any data-driven organization.
Customer
Delivers a powerful solution for unifying and managing customer data across the organization. It is designed to consolidate customer information into a single, accurate record, enhance data quality, streamline operations, and support personalized customer interactions.
With features like data integration, quality management, and 360-degree customer insights, this MDM product provides a complete view of each customer. These insights make every interaction more meaningful, helping to strengthen customer relationships and drive business growth.
Integrated compliance tools also ensure data is managed securely and in accordance with regulatory standards, making it an essential tool for any data-driven organization.
Consolidates individual customer data and household information into a single, accurate record for each entity, creating a golden record for both individuals and households.
Reduces redundancy and inconsistencies across customer and household data, enhancing overall data quality.
Offers a holistic view of customers and their household dynamics, making it easier to create targeted marketing campaigns, offer personalized services, and drive strategic sales efforts. Enhances decision-making with comprehensive analytics and reporting tools that include household-level insights
Uses advanced algorithms to identify and link individuals belonging to the same household based on shared addresses, financial dependencies, or other relational data. Allows for dynamic household formation and reconfiguration as customer data evolves.
Lead and Prospect Nurturing
Significantly enhance prospect data management by integrating and enriching it with internal and external sources. This feature follows a structured approach to ensure the accuracy and utility of prospect information:
Advanced entity resolution techniques compare prospect records with existing golden records to identify potential matches, ensuring higher data quality and reliability.
An automated deduplication process is initiated to identify and eliminate any duplicate entries within the prospect data, ensuring each record is unique and relevant.
Uses advanced algorithms to identify and connect individuals from the same household by analyzing shared addresses, financial dependencies, and other relationship data. The algorithms can dynamically form and update household groups as customer information changes.
Upon calculating the match score, the relationship between each prospect record and the corresponding golden records is established. This score is stored alongside the relationship information for each record.
A higher match score indicates a stronger probabilistic match, suggesting a higher likelihood that the prospect record corresponds to one of the golden records.
The match score for each prospect is calculated using a weighted average approach, where the similarity scores of individual attributes are aggregated. This process uses algorithms like Jaro Winkler, Edit Distance, and Soundex, with the option to add more as needed, ensuring flexibility and accuracy.
Our Solutions
Enhance customer experiences with hyper-personalization by using knowledge graphs, boosting both lifetime value and retention.
Integrate with your existing data systems and marketing platforms to gain a deeper, more dynamic understanding of your customers. This helps drive business growth and enables the creation of personalized, engaging customer journeys.
Integrate with your existing data systems and marketing platforms to gain a deeper, more dynamic understanding of your customers. This helps drive business growth and enables the creation of personalized, engaging customer journeys.